The perfect time tae become a content creator is noo!

Becomin' a content creator is gettin' easier and mair accessible tae enthusiastic beginners every year. Mair vloggers, influencers, streamers, and bloggers are findin' their way tae wee, growin' communities aw ower the world. And there's guid news on this front as weel. Research shaws that the content creator economy is a boommin' business, growin' year efter year. Ower the last 10 years, platforms like YouTube, Twitch.tv, Tiktok, Instagram, and Buzzsprout hae shown consistently increasin' numbers o' content creators on their platforms each year.

But hae ye missed yer chance tae become a successful content creator in this day and age? The answer tae that is a simple, No!

So why is it never tae late tae become a successful content creator? Weel, tae answer that, we need tae look beyond aw the YouTubers, Twitch streamers, podcasters, and influencers. Mair creators are unaware o' this, but content creation itsel' isnae the only industry experiencin' massive growth. There is actually an affiliated industry alangside it that also profits frae yer success as a content creator. Hardware manufacturers hae become increasingly adapted tae this new form o' media, producin' equipment specifically designed for it. Audio, video, and lighting manufacturers hae stepped up their game in recent years tae bring mair custom, professional gear tailored for content creators. Online platforms and services hae also grown, offerin' new helpful tools and services tae nae only build up yer audience but also keep them engaged wi' yer content. But this still disnae explain why it's never tae late tae become a content creator the day. Tae explain that, we need tae talk aboot ye as an aspirin' content creator.

As ye grow through aw these steps, yer content micht catch the attention o' ither creators. This opens the door tae new excitin' opportunities like collaborations — or "collabs" whaur both creators can engage wi' each other's communities, benefitin' frae new viewers, followers, and subscribers. But it disnae stop there. Mair companies are also eager tae collaborate wi' content creators. These are whit we ca' in the creator industry brand collaborations and offer a long-term income stream, essentially turnin' ye intae an affiliate marketer for their brand.

Why every content niche has its ain loyal audience waitin' for ye

The beauty o' bein' a content creator is that every yin o' them showcases their creativity in their ain unique way. Whether ye're passionate aboot makin' unboxing YouTube videos or prefer streamin' yer road tae fame on Twitch, yer personality, passion, and skill define the content ye create. And this works baith ways. For every unique content creator oot there, there’s a group o' followers who love tae see ye and yer content. It’s yer job tae find these folks and introduce them tae yer community. Now, dinnae get us wrang — it requires determination, hard work, and the ability tae learn every day tae get there. But if ye’re willin' tae put in the effort, eventually, it will pay aff.

Ye mightnae see it noo, but within ye lies the talent that can inspire, entertain, and influence ither folks. Every content creator starts somewhere, and wi' perseverance, that talent will craft somethin' that leaves a lasting impact on ither new creators while takin' yin step closer tae realizin' yer ain dream...

But is it hard tae actually mak' an income frae this? Weel… aye and naw. Naebody gets rich on the first day o' tryin' somethin'. Followers or subscribers dinnae automatically flock tae yer channel the moment ye go online. Consistency, creativity, hard work, and, maist importantly, time are the key ingredients tae makin' this magic happen. Ower time, ye’ll learn better ways tae engage wi' yer audience, and that will keep them comin' back. This is ca'd a core followin'. But it disnae stop there. As ye grow yer community, ye might want tae professionalize yer content medium further. Often, content creators invest in better and mair professional equipment, like headsets, microphones, cameras, or key lights, tae mak' their content mair appealin'. Or are readin' blogs for the latest tips, tricks, and trends, such as for example incorporatin' SEO intae their YouTube video content. Trust me when I say that ye’ll rarely find a creator who kens everything aboot creatin' content perfectly, or spends thousands o' euros on equipment afore even gettin' started.

As yer creativity, skill, and passion combine wi' mair professional equipment and helpful online tools or services ower time, ye will reach yer goals tae monetize as a content creator. It will start sma', maybe €70 tae €200 per month, but learnin' and growin' yer content disnae stop. And if ye tak' aw the richt steps, neither will yer monetization. But creators go beyond that. Monetization is juist yin part o' a content creator’s income. Brand affiliations, sponsorships, and yer ain merchandise are (in time) also forms o' income a content creator can focus on.

Overcome yer fears, ye’re mair ready tae be a content creator than ye think

So, let’s tak' a step back and examine why ye havenae become a content creator yet. On the plus side, ye might feel confident that ye've found the niche ye want tae create content in, and perhaps ye even feel secure in yer ability tae learn and grow in this area. But whit is actually haudin' ye back frae takin' that important step?

Is it the fear that sae many creators are already producin' content in the niche ye want tae enter? Weel... we’ve already explained that it’s nae juist the content itself that drives the growth o' a core community—it’s also ye as a personality and how ye present yer content that truly makes a difference. So, let’s cross that aff as a reason. Perhaps ye’re afraid o' nae succeeding as a content creator, or ye’re insecure aboot whether ye’ll gain followers or subscribers ower time. Frae readin' oor text, ye now ken that in the beginnin', this process tak's time and requires adjustments tae find the richt format for ye. Ye also understand that continuous work is needed tae improve yer equipment, quality, and — maist importantly — yer content. So, that cannae be the reason either.

Let us share a wee secret ye mightnae have considered. The real reason ye havenae taken that step yet might be that ye’ve forgotten tae enjoy the process o' becomin' a content creator. Ye shouldn’t be focusin' richt noo on follower, viewers, or subscriber goals or worryin' if yer niche is oversaturated. Instead, focus on the passion ye hae for creativity in this niche. Enjoy the many social engagements ye get wi' yer new community. Think aboot how ye envision bringin' yer unique perspective tae the world makin' yer content. It disnae matter whether a few followers or many subscribers flock tae yer content — whit matters is that ye’re doin' somethin' ye love and sharin' it wi' ither folks wi' that same passion.

Bein' genuinely yerself while showin' yer passion and personality in yer content is the key tae yer success. Dinnae be afraid tae mak' mistakes, embrace them. Use them tae show yer authenticity, as viewers love tae see the real ye.

So, stop pressurin' yerself wi' the "need tae succeed" and start enjoyin' the process o' actually makin' content. Bindin' yerself tae a specific goal can limit yer creativity, while creatin' content purely oot o' love for whit ye dae will set ye free. However, we caution ye wi' yin piece o' advice: if ye’re creatin' content wi' the sole expectation o' achiev'n financial independence within a set time frame, then—as many hae said before, ye’re likely tae fail.

Folks can sense when ye’re mair focused on takin' than givin', especially when community engagement is lackin'. If ye’re only askin' for support without offerin' anythin' back, yer audience will notice. And I guarantee that it’s only a matter o' time afore creatin' content starts tae feel like a burden. Ye may find yerself stuck, oot o' ideas, afraid that followers or subscribers won’t watch anymore, or frustrated that financial independence isn’t comin' as quickly as ye expected.

So, lose that mindset if ye truly want tae become a content creator. Focus on the joy o' creatin', engagin' wi' yer community, and growin' organically. Success will follow when ye’re genuinely passionate aboot whit ye’re sharin'. Tak' that first step kenning that we believe in ye. And if ye try it and discover that it’s nae for ye, weel, at least ye gave it a shot and gained some valuable experience.

No just a webshop, Orinaku's mission is tae support yer content creation story

At Orinaku, we’re mair than just a webshop focused on content creators — we strive tae grow beyond the limits o' a traditional e-commerce platform. We believe that supportin', promotin', and advisin' all forms o' content creation is essential tae helpin' ye unlock yer talent. Whether ye're just startin' wi' one or two followers, or ye hae a well-established, monetised channel engag'in thousands, we’re here tae help.

As a commercial entity, we understand that yer success is intertwined wi' ours. That’s why we’re dedicated tae offerin' advice that supports yer journey tae becomin' a successful content creator. So if ye hae any questions aboot, for example, yer podcast recordin' setup, lookin' for affordable microphone gear, or anything else related tae content creation, dinnae hesitate tae reach oot tae us through our contact page or our customer service chat. No strings attached, we’re passionate aboot sharin' our knowledge and experience tae help ye grow and thrive.

Remember, at Orinaku, we’re aye yer number one fan, every step o' the way.

12 Fun facts aboot content creation that micht surprise ye

Tae wrap up this article, we’ve compiled a list o' 12 fun facts aboot content creation that micht surprise even ye. Keep in mind that mony o' these statistics are fae a few years ago, and as we’ve mentioned throughout the article, the content creation market is continuously growin'. It could be an interestin' and fun research project for ye tae calculate these statistics based on the current year afore ye get started. And remember, while some seasoned creators might step awa' fae their projects, new creators are aye emergin' and ready tae become the next star. So, whaur dae ye see yerself fittin' intae this in the comin' years?

• - The global digital video content market is expectit tae reach $204 billion USD by 2022.
• - In Q2 2021, the total investment in creator economy startups was $1.7 billion.
• - 12% o' full-time creators earn mair than $50K, while 9% o' niche creators earn mair than $100K in a year.
• - 68% o' creators consider themsels part-time creators.
• - Short-form video is the maist engagin' content on Instagram.
• - The online learnin' market is expectit tae surpass $305 billion by 2025.
• - 17% o' consumers subscribe tae a creator’s membership website.
• - 67% o' consumers learned aboot a new product through creator videos.
• - 47% o' YouTubers are able tae get paid $200 or mair per month by 2023.
• - YouTube paid creators mair than $15 billion throughout 2021.
• - Ower 21K YouTube creators hae mair than 1 million subscribers.
• - Twitch.tv has ower 300K professional streamers that are monetised.